So you finally decided to become an online publisher with the intention of sharing information about your favorite passion.
By using Google AdSense, you can monetize certain sections on your website by the strategic placement of ads in a way that won’t interfere with written or video content.
If you don’t violate any of Google’s stated AdSense policies, you get paid by Google based on every 1000 impressions of the ads placed on your site or every time an ad is clicked by a visitor to your site.
Just like we did with our how to execute a successful crowdfunding campaign, we have put together another informative article that details everything you need to know about monetizing your online content with Google AdSense.
What is Google AdSense?
In 2003, Google launched its AdSense program which allowed website owners enrolled in Google’s advertising network to earn revenue from their sites by placing targeted ads on their websites. Google AdSense works by placing customizable ads on your website based on your website’s content and the type of visitors that frequent your website.
How Does Google AdSense Work?
Google AdSense works in three simple steps…..
Firstly, you place ad code provided by Google where you want ads to appear on your website.
Secondly, based on the popularity and traffic to your website, advertisers bid for space on your website to display their ads in a real-time auction and the highest bidder gets to place their ad on your site.
At the end of the process, Google writes you a periodical check for the revenue your website’s ads generated.
Placing Ad Code on Your Website
If you are using the WordPress platform for instance and you are mystified by computer code, have no worries, there are several plugins like WP Quad that will automatically generate the code for you and even help you place the code in designated areas of your website.
Usually in the header or sidebars and sometimes within the body of text of your website are the best real estate for ad placement.
If you are on a different platform or are more comfortable with dabbling around with code, the process of placing code on your website is as simple as copying the Google AdSense generated code in any of the areas where you want the ads to be displayed and pasting it.
A Little About the Ads Placed on Your Site
The kind of ads that will be placed on your site will be determined by your content and the kind of visitors you have to your website as we mentioned earlier.
However, behind the scenes, there is a Google-mediated auction where advertisers in the Google AdWords program bid to place their advertisements on your website. The price of the bid will probably be determined by how much traffic your website gets.
Note: Generating traffic to your website is your responsibility and the final payout you will receive from Google will depend on the number of eyes that see the ads on your website or the number of people that interact with the ad.
Once a bidder wins the right to place their ad on your site, their ad starts to show in the area where you placed the Google AdWords generated code on your website.
You, however, ultimately have the last word on the kinds of ads you want to be displayed on your website.
Ad Bidders can also refuse to have their ads displayed if the kind of content displayed on your website promotes any values in conflict with the values of the advertising party. This was the case when major European advertisers pulled advertising dollars from Google after their ads were placed next to content promoting terrorism, racism, and hate.
Note: Another word of caution, under no circumstance should a website owner click the ads placed on their website. This will only lead to Google banning your AdSense account and reinstating it can be a real pain.
How Does Google Calculate My Earnings?
There are four parameters required to calculate how much your earnings will be at the end of each earning cycle.
These parameters include Page Impressions, Page CTR, Cost per click and Page eCPM.
Page impressions are simply the number of times a visitor to your website views the ad units you have placed on your website. This is why you have to be strategic with ad placement. You have to be sure your ads are placed in a way that they get viewing time from a visitor to your website.
As a side note, however, each time a visitor to your website views your website, it will count as one-page view regardless of the number of ad units on the page.
Page Click Through Rate (CTR)
The page click-through rate is the number of ad clicks divided by the number of page views.
Cost Per Click (CPC)
This is the amount of money you earn every time a user clicks on an ad unit that has been placed on your website.
The Page eCPM
Page effective CPM (eCPM) represents your estimated earnings for every 1000 impressions your website generates.
Getting Paid Through the AdSense Program
Google has a couple of hoops a website owner must jump through before they can access the funds they have acquired from ad bidders placing advertisements on their website. These hoops come in the form of thresholds.
When registering for your AdSense account, make sure you enter accurate information about yourself as this will come in handy later.
The First Threshold
When the revenue generated by the ads on your website has reached the $10.00 (or 10.00 of whatever currency your country of residence uses) threshold, Google will send a “PIN” by mail to address you entered when you were registered your AdSense account.
Once you receive your pin, sign into your AdSense account, with your email address and password, select the gear icon and select payments, then in the left navigation bar, click account information and then click verify the address.
Finally, enter your PIN as it appears in the mail sent and click “Submit PIN.”
This verifies you are the rightful owner of the AdSense account and sets you up for the second threshold.
The Second Threshold
The second threshold is reached when your AdSense account accumulates combined earnings of $100 (or 100.00 of whatever currency your country of residence uses). At this point, you become eligible to start withdrawing funds from your account.
The method your money is sent to you is determined by what method you select when you meet this threshold.
For a more detailed explanation of payment thresholds, please read the Google AdSense payment threshold policy
The payment options available to you all depend on your payment address, however, some of the payment options available to you include – Checks, Electronic Funds Transfer (EFT), EFT via Single Euro Payments Area (SEPA), Wire Transfer and Western Union Quick Cash. To set up your form of payment, follow the steps we have enumerated below:
- Sign into your Google AdSense account.
- Click Payments.
- Click Add Payment Method
- In the “Add a payment method” section, enter your bank details.
- Click on the “Save” button
In the left navigation panel of your page, click on “Settings.”
Payment Disbursement Schedule
As long as your account is in good standing and you have satisfied all the required thresholds, Google will disburse funds to you from your account on a predetermined schedule.
Once you have attained the $100.00 threshold, you will get paid 30 days from the month you reached the payment threshold.
This is usually around the 21st of the month, the exact time at which payment will be disbursed to you also depends on your selected form of payment. We have a provided a link which gives you a more detailed look at the Google AdSense Disbursement schedule.
If for some reason, you no longer wish to have Google AdSense place ads on your website or you want to leave their network altogether, you can cancel your account.
Note, however, that if you cancel your account and you have not reached the payment threshold, Google will not disburse your funds to you until that threshold is reached. It means you could lose your funds if they are even a cent under the payment threshold at the point of cancellation.
To cancel your account, please follow the steps below:
- Sign into your AdSense account
- Click setting in the left navigation panel of your page
- Scroll to the Account information section and click “Cancel account”
- Review the information on the “Cancel account” page. If your account meets all the requirements of a final payment, the funds in your account will be disbursed to you. If they don’t your funds will be held by Google and you may never receive them.
- A cancellation email will be sent to the email address used to sign up for the account including a link for you to click on to complete the cancellation process.
- On the “Account Cancellation” page, a message will be displayed letting you know that your Google AdSense account has been successfully canceled.
- To participate in the Google AdSense program again anytime in the future you will have to submit a new application using an email address that is not associated with any previously used AdSense account.
How to Maintain Good Standing On Your Google AdSense Account
There are lots of ways a participant in the AdSense program can run afoul of Google’s AdSense policies and once you do, most likely, your account will be suspended or cancelled, to avoid this scenario we have compiled a couple of tips to avoid putting your account in jeopardy.
- As a Google AdSense participant, under no circumstance should you click on any of the ads that have been placed on your website. This is a direct violation of Google’s AdSense policies and will lead to your account being cancelled.
- Google will suspend or terminate your account if they find out you have been encouraging visitors to your website to click on ads or you have been compensating people for visits to your website.
- When placing ads, do not place misleading images alongside your ads. Remember your website should be content focused and not just a digital space to post ads.
- Do not purposefully mislabel ads above the ad units that will be placed on your website. Doing so, will lead to your account being terminated or suspended.
- Make sure your ads not violate content guidelines i.e.: make sure your ads are not pornographic in nature, promote hate or run afoul of Google’s content guidelines. For a full list of contents prohibited by Google, please review Google’s content guidelines policy
- If your website sells or promotes counterfeit goods, your AdSense account will ultimately be suspended or terminated by Google.
- The display of Ads on a website that displays content protected by copyright law is prohibited by Google. Doing so is in violation of Google’s AdSense user policy.
- Google AdSense Users place ad units in different areas of their website in a bid to try and maximize revenue, however inappropriate placement of ads will constitute placing an ad in emails, pop-ups or software.
- Your website should not redirect users to unwanted websites, include malicious content like unwanted downloads, malware, or contain pop-ups that interfere with user navigation of the website.
Do not place your ads in a floating box script.
In the thirteen years since the Google Adsense program has launched, content publishers have been able to monetize their content and thus get rewarded for their efforts.
Even though content publishers continue to diversify the means with which they earn dollars of their content, Google Adsense remains one of the viable means to earn money from the content you publish.
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