1. Your Image or Product Videos Must Mimic The In-Store Experience
In-store, purchases topped the 1 Trillion-dollar mark despite all the advances in e-commerce.
The truth is people like to try out products before they make a purchase. Unfortunately, the in-store experience cannot be replicated online just yet, which is why for an ecommerce website owner, you must try to use images and video as part of your arsenal in mimicking the in-store shopping experience
Vivid images of your product must be provided along side an accurate size chart relative to the region you are selling in. Remember, your customers cannot feel or touch the product, you have to earn their trust and confidence through video and images.
2. Provide Customer Reviews for Each Product
Customer reviews are a way to boost consumer confidence. As mentioned earlier, customers have no way of telling if the product you are selling is as described. They usually turn to peer reviews of your product as part of the product purchasing process. Make sure you provide customer reviews for each product and make sure the reviews are placed on the product description page. That way customers can easily refer to the reviews as needed.
3. Seamless Checkout Process
Cart abandonment is a huge problem for e-commerce website owners. Studies have shown that on average, less than 40% of items consumers load into a shopping cart will lead to a purchase. To counter cart abandonment, an e-commerce store owner must do everything and anything in their power to ensure a seamless checkout process. I.e. from the moment a customer opens your website till the moment they make the purchase.
4. A Secure Website
This one is a no-brainer. Customers will simply not enter their financial details into an unsecure website. As an e-commerce website owner, you have to make sure you have secure socket layer (SSL) and Transport layer security (TLS) enabled. This ensures all communications between your consumers and the servers hosting your site are encrypted and safe from “man-in-the-middle” style attacks. Also, employ the use of a content delivery network as they provide an extra layer of security for your website.
5. A Page or Software dedicated to Answering Customer Questions
We cannot mention enough how important it is that your website mimics the in-store experience. Make sure you provide a frequently asked questions (FAQ) page for your e-commerce store. If, however, a customer to your website cannot find an answer to their question make sure you provide alternative means for their questions to be answered.
A Chatbot could be a useful way of answering questions your FAQ page cannot answer. Ultimately, make sure you provide your customer with all the help and answers they need. How would you feel if you went into a brick and mortar store and you couldn’t find anyone to tell you where your item of interest is located. You would probably leave without making a purchase.
6. You Must Provide a Way For Customers To Reach You
This goes along the lines of making sure customers feel like they can reach you whenever they need to. A “contact us” page is what most websites provide. If you don’t have the resources to implement a call center to manage customer inquiries. Make sure you provide a form where you can be reached and make sure you answer customer inquiries in a timely manner.
7. Your Ecommerce Website Must Be Enabled for Social Sharing
Social media is another great way of reaching customers. You have to make sure every product on your website is enabled for social media sharing. Even if a customer doesn’t make a purchase on their visit to your site, allowing them to share your products via social media could bring in other customers from their friend groups or followers.
8. Your Ecommerce Website Must Be Optimized for Search Engines
Getting traffic to any website requires a lot of work. At syntaNinjas we have a saying; “why build it, if no one will see it?”. Make sure your website is optimized for the keywords that are related to the products you have for sale. Also, visit schema.org to see how you can write the markup for your website so that rich snippets are used when search engines display your website in their results page. These all increase click through rates for your website and ensure higher search engine rankings.
9. The User Interface of The Website Must Be Intuitive
One of the most important aspects of your website is its design. Poor design will almost always lead to poor sales. People are motivated to purchase products if they are stimulated by your design.
Your website should also be optimized for mobile and speed. More and more people are shifting to the mobile platform and you would be losing in a big way if your website is not fast or optimized for mobile.
You must ensure the design of your website provides a funnel that will take customers from “website entry to product checkout” as seamlessly as possible. Don’t forget to up-sell them on other products along the way. Finally, be prudent with up-selling, you don’t want to irritate your customers into abandoning your website altogether.
10. An Incentive to Stimulate Product Purchase
Ever heard of the saying: “you must give to receive.” Providing your customers with incentives to purchase buy your product is a must do. Incentives such as giveaways, coupons and discounts will go a long way in winning their loyalty. Rewards programs must be designed and presented in an intuitive way to ensure customers not only make a purchase but also return to make other purchases and refer friends.
Running an ecommerce store is hard work. Proper research must be done in designing and implementing an ecommerce website. If you follow some of the steps we have listed above you might very well have a winning ecommerce website on your hands.
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