The mobile phone apps we use today emanate from two sources, the “Google play store” and the “iOS app store”. These two gigantic platforms are locked in an ever-escalating battle for app store supremacy and the stakes are high. Most indicators point to the ultimate survival of both platforms. However, today, we will be highlighting the differences and similarities between these two ubiquitous platforms.
Main Differences Between The iOS App Store And The Google Play Store
One major difference we can point to between the two is how selective Apple, which runs the iOS app store is when selecting apps for its store. Google, on the other hand, is more lenient in approving apps for its app store.
This has repercussions both for the developers trying to get on the app store and the customers. Beginner app developers seem to prefer trying to get on the Google play store since there is a higher likely hood of being approved. This has however led to more low quality apps on the “Google Play Store.” According to AppBrain, as of the time of this writing, an estimated 13% of the apps on the Google play store are low quality apps.
The iOS app store was launched on July 10, 2008, at the time, the iPhone 3G was apple’s signature phone. The iOS app store has since become a major source of revenue for Apple and where most apple mobile users go to download their apps.
The Google play store initially named “Android market” was launched on March 6, 2012 and is the primary digital platform serving the Android operating system. Google play served to bring together the previously named Android market, Google eBook store and Google music under one umbrella.
Now that we have a little bit of background on the Google play store and the iOS app store let’s look at their similarities and differences.
Due to the stringent approval process app developers have to go through before they can submit apps to the iOS app store, it is easy to infer that the Apple’s platform might be safer than Google play. Apple reviews each app submitted to its app store individually which makes the possibility of malware being downloaded on your mobile device a lot lower if you patronize the iOS app store.
While the Google play store has surpassed Apple’s app store in terms of number of apps downloaded, the iOS app store still brings in more revenue for Apple than Google. The reason behind this may lie in the fact Apple’s products are more expensive on average than devices operating on the android operating system. More affluent customers mean a higher likely hood of in-app purchases and the purchase of pay-to-download apps. The revenue sharing agreement between developers and Google or Apple is the same. Either platform takes 30 % of proceeds while the developer keeps 70%.
Both app stores have an abundance of apps that run on a wide variety of mobile devices. iOS app store customers, however, have an affinity for gaming apps, which gives Apple an incentive to promote gaming apps. Both app stores have a ratings and reviews system to give you snippets of information about user experience with the app you are about to download. There is literally an app for everything on the app store. Apple co-opted this phrase for one of their advertising campaigns and if you were to explore the app store. You would find this inexplicably true.
Ease Of Download
The Google play store beats Apple here and we’ll explain. If you wanted to download an apple on an iPhone and an iPad, you would have to do it manually for both devices. However, a Google play account has multi device support. Once you download an app to your Android phone, it will download the same app to any other tablet you have connected to your Google app store.
Google again takes the crown here. In a web-centric world where chatbots and responsive design are pusing the world away from downloading applications. It is mindboggling that an Apple user has to download iTunes before they can get access to the app store. Google on the hand allows for easy access by allowing their customers access to their store from the web.
Both platforms have their strengths and weakness as identified in this write-up. Going forward, the iOS app store and the Google play store are probably both here to stay. Their penetration into the consciousness of humans is deep and no matter how content consumption evolves these two platforms will be there to serve our needs.
Latest posts by Ade Olumofin (see all)
- 5 Reasons Why You Should Never Browse the Internet Without VPN - October 10, 2017
- How To Monetize Your Online Content With Google Adsense - June 23, 2017
- TOP 5 CHATBOT DEVELOPMENT PLATFORMS - May 11, 2017